Archive - AI for Insights Leaders

Watch Me Build a Competitive Intelligence Report on Autopilot

Part 3 of a 5 part series on how to use Claude Cowork for Insights

Jun 9 • Kristi Zuhlke

10:29

May 2026

Watch Me Turn a Survey Data File into a Stakeholder Deck

Part 2 of a 5 part series on how to use Claude Cowork for Insights

May 13 • Kristi Zuhlke

14:24

How to Set Up Claude Cowork for Insights Work

An insights leader recently told me that, over the past six months, her relationship with AI had changed.

May 8 • Kristi Zuhlke

7:44

April 2026

The Gap Between AI Leaders and Laggards in Insights Is Widening

Over the past year, I have talked with numerous insights leaders about how AI is reshaping their function.

Apr 30 • Kristi Zuhlke

Watch Me Mine a 300-Page Report in Minutes (With a Free Tool)

If a free Google tool can do this, your paid AI stack should be doing more.

Apr 28 • Kristi Zuhlke

6:12

Simulated Humans (aka Synthetic) Are Not a Cheaper, Faster Survey

This mindset is creating bad expectations & holding you back

Apr 13 • Kristi Zuhlke

Watch a Frontier AI Agent Fail at Basic Data Science

What solution you can use to super charge your data science team that is superior to a frontier model

Apr 10 • Kristi Zuhlke

March 2026

Stop Using "Human Irrationality" to Dismiss Simulated Consumers

There is an argument making the rounds in the insights industry, and I’ve now heard it 4 times in live conversations over the past 3 months.

Mar 30 • Kristi Zuhlke

From Doers to Orchestrators: What OpenClaw Is Showing Insights Professionals About the Future of Their Work

In my keynote speaking engagements, I talk about a shift that I see will happen in insights.

Mar 25 • Kristi Zuhlke

Agent Discovery Prompt Library for Insights Professionals

20 prompts to help you figure out which AI agents make sense for your work.

Mar 25 • Kristi Zuhlke

Stop Saying “Synthetic.” The Word Is Killing Your Credibility.

It's hard to change an industry word but it's just wrong.

Mar 20 • Kristi Zuhlke

Watch Me Build a Qual Analysis Agent

AI agents sound intimidating. They're not. Here's exactly what one looks like.

Mar 18 • Kristi Zuhlke

12:23

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