About my newsletter
Hi, Kristi Zuhlke here.
I am a former leader in Insights at Procter and Gamble and the Founder & former CEO of KnowledgeHound, an insights and analytics platform acquired by YouGov. I’ve spent nearly two decades helping Fortune 1000 companies reinvent how they turn data into decisions.
I am obsessed with how Generative AI will impact the Insights, Analytics and Market Research industry.
Why?
Because my entrepreneurial brain + technology understanding + Insights experience = I see an exciting new world.
At times it feel scary if I am being honest. At times there is over hype and disappointment. At times their is delight and surprise and things that blow my mind.
In this newsletter you will get:
How the latest tech news impacts our industry
Demos of me using general tools you can be using in your workflows
New technologies worth paying attention to
No BS reviews on tools
Frameworks
Case studies
Interviews from your peers
and much more…
Subscribe and come with me on this journey as we all shape the new world of Insights & Analytics. Stay ahead and let’s lead the change.
Join me!


